I saw these chips on sale in the store today.
You can’t NOT pick up a bag of ‘Chicken & Waffles’ flavored potato chips to see what it tastes like. I will report later about the other flavors (most likely on facebook or twitter if I don’t get around to updating this post), but right now…
IT’S ALL ABOUT THE CHICKEN & WAFFLES.
Lays Potato Chips ‘Do Us A Flavor” contest finalists: Chicken & Waffles, Sriracha, and Cheesy Garlic Bread
At the first opening of the bag, you instantly get a whiff of some sweet toasty caramel aromas resembling waffles or waffle batter.
Yep, those look like potato chips
Nothing special to look at, but there are some kind of herbs visible on the chip. Perhaps a few of the Colonel’s 11 super secret herbs/and or spices found their way into the bag.
If you hadn’t told me what flavor these chips were, I probably would never have picked out the ‘chicken flavor’. Clearly, Lay’s wasn’t going for a Chicken Soup chip here, so I think they got the amount of chicken flavor right. They are very savory, with a hint of sweetness. These are like the kettle corn of potato chips, if that kettle corn were ground up with herbs and spices and breaded on a chicken cutlet and deep fried. The only thing I think these chips were missing were a hint of maple syrup flavor. As you can see from the ingredient list below, they went the brown sugar route instead. I suppose I could just dip these in maple syrup. (problem solved!)
Curiously, MSG is absent from the ingredient list. One of the other ingredients listed below must be responsible for my inability to stop eating these chips. I wonder if “Mixed Triglycerides” is how food manufacturers say ‘crack’ these days.
I wonder: How do you make ‘chicken flavor’? Do you rub the chickens against the potatoes?
I just got around to trying the other two flavors.
Cheesy Garlic Bread was one of those flavors that I had to sample over two-days. The first chip gave me a pretty strong tangy cheese flavor, like romano/parmesan – an almost ‘mac & cheesy’ kind of flavor, but I wasn’t picking up any garlic. It must have been my tastebuds that day, because I tried them again today, got the cheesy, then the garlic that I missed yesterday hit me like a brick, followed by an after-note of that melted and slightly browned mozzarella flavor you get when you eat garlic toast. So, WELL DONE, Lay’s and Contest finalist Karen Weber-Mendham from Land ‘o Lakes, WI!
An excellent flavor simulation!
Finally, Sriracha chips were pretty much what you expect, but not nearly as painful as pouring that rooster sauce on your tongue. Smelling the bag, you’d think you were going to eat BBQ flavor chips, and the flavor is a little reminiscent of that, but without the smoke. Also, these are Sriracha chips, so (duh) you’re gonna get some heat. It’s a slow burn, which allows you eat a good amount of these chips, which you will definitely want to keep eating. If you like Andy Capp Hot Fries or Flamin’ Hot Cheetos, you’ll dig these chips.
Which Flavor Will You Vote For?
I liked all three flavors. You can never go wrong with a cheesy flavored chip and the Cheesy Garlic Bread flavor will surely be a crowd-pleaser. I’m sure Sriracha (and Tyler Raineri from Lake Zurich, IL) will have a pretty strong fan base and garner plenty of votes.
My vote is going for Chicken & Waffles. Not only is it an absolutely absurd flavor for a chip, but it was ACTUALLY REALLY GOOD! As I said, they could improve on it with some maple, but it’s clearly good enough – I ate almost an entire bag of these things. Christina Abu-Judom of Phoenix, AZ has made a believer out of me.
Slushy Pineapple Margarita and Sriracha Chips. Perfect combo for watching the Blackhawks game.